Did You Hear The One About The Polish Hardware Store...

There are times where we all get stuck on coming up with a fantastic marketing concept, but the Bepol hardware store in Poland thought they'd struck a goldmine with their idea to improve customer loyalty.

Those who spent more $US3000 ($Aus3,939) were given a gift voucher to visit a neighbourhood brothel.

We don't know how successful the promotion has been - particularly in a conservative Catholic country - the owner, Roman Myszko, admitted to Agence France Presse only two clients had spent up that big and neither had taken advantage of the offer.

The secret to successful loyalty programs is knowing your market and then being prepared to test measure.

So where do you begin? By answering the following questions:

Your Clients
1. Who are they are?
2. What they buying from you?
3. How often are they buying?
4. How much are they spending?
5. Would you like to increase the frequency of purchasing or the dollar value of the spend or both?

The Program
1. What is the offer? Is it something that will make my clients go "Wow"?
2. By how much to you expect to increase sales?
3. Is testing in place so you can measure the results?

If you have any questions about creating and executing customer loyalty programs, just send us an e-mail or leave a message for us here!