A Close Shave In Time

Remember when a single, disposable blade was the height of technological sophistication?

In 2007 it’s Gillette’s five blade ‘Fusion’.

So as a bit of fun we decided to raid the archives to come up with equivalent pinnacle of male grooming 60 years earlier - the classic 1948 Remington Electric Shaver.

Speaking of advertisements, the seriously cute Hyundai Santa Fe ad with the driving toddler has been pulled off air by the Australian standards council because of the aforementioned driving toddler.

As a number of commentators have already pointed out, the advertisement’s fantasy story, is obviously not a 'how-to' for mini motorheads and its banning is not only nonsensical but also runs the risk of advertisers and their agencies not pitching their best material in a case of PC gone feral.

While Business Communications Management regularly talks about appropriate risk management when planning a marketing program, there is such a thing as being so risk averse as to cater for the complete lowest common denominator.

A campaign concept that is edgy, or may attract negative comment for whatever reason, should have prepared a response well in advance – sometimes no response will be necessary at all and the general public will take up your cause – just so long as your message is framed for a reason and not simply for sensation.