Ford Faux Pas

Ford Australia has been doing some great work with TVCs for the Territory. The motor company has often been unable to settle on campaigns for any decent length of time but their consistent use of Alex Lloyd's song We Were Amazing has really set up a good on-going theme for the vehicle.

More recently, they've also been amusing with their 'Nice Rig' ad in which the school drop-off zone is populated by truckie-style mums, made rough and tough by the demands of their 4WDs, who admire the car-like qualities of the Territory.

Not so appealing, however, is an ad to promote the vehicle's reversing camera in which the central wife and mother character chides all around her. Does bitchiness really sell?