When Your Ads Don’t Add Up

So you’ve advertised and you haven’t got the response you’re looking for. Believe it or not, it may not be the fault of your advertising agency!

All business owners or marketing managers should be conducting systematic regular reviews on all marketing programs and it all comes back to the ‘three Rs’ – review, research, refresh.

Review
. Are you getting the results you’re looking for?
· Compare several years’ data
· Are you reaching your target market?

Research
· Understand what media is available
· Identify your target market
· Understand your target market’s change of media habits


Refresh
· Refresh your advertising strategy
· Refresh your creative approach

There are 12 typical reasons why advertising doesn’t deliver the results that you are looking for. Business Communications Management can conduct a thorough review of your program and find out which of these are hampering your marketing.

1. Ads weren't run long enough
2. It was the wrong message
3. There was no clear offer or had no value for the prospect
4. It didn't engage the audiences’ interest
5. The design of the ad obscured or competed with the message
6. The ad was placed in the wrong medium
7. It was designed by the media sales rep
8. The ad was put together in a hurry
9. There is no plan to the marketing - no goal to attain
10. There was no system to measure the results
11. There was no consistency to the ads in "look" or message
12. The product was presented from the advertiser's, not the consumer’s viewpoint