Media At A Crossroads

Also in the media news this week is a compromise deal by the Federal Government regarding cross-media ownership rules.

While media bosses would like nothing better than an open playing field, the National Party has successfully applied pressure to secure an amendment that prevents one media owner from owning the majority of the media in one outlet.

According to The Australian, even more changes might be required to get the junior coalition partner’s unconditional support


Do cross media ownership laws really matter?

How much diversity is there anyway when all the news outlets all use news agencies like of AAP, Reuters and Agence France Presse?

Business Communications Management would be interested in hearing from you on your thoughts.