How To Save A Life

The team at Business Communications Management believes it is important that businesses take a leadership role in supporting the community.

From a pure business point of view, a local sponsorship, an adopted charity or cause, can provide brand recognition, kudos and the potential for increased custom not to mention the goodwill and camaraderie it generates amongst your employees.

Even more importantly, this support makes your community a better place for everyone.

The concept of corporate social responsibility (CSR) isn’t a new one. According to the Federal Government’s CSR page:

“Three essential components that combined, add up to socially responsible behaviour and performance. These are:

· Doing business responsibly;
· Taking a leadership position in community investment and social issues relevant to the business;
· Transparency and public reporting of the social, environmental and financial impacts and performance of the business.”

For Business Communications Management this means helping establish a new nationwide road safety initiative founded by long-time client and friend, Russell White, Australia’s foremost road safety expert.

The week starting April 23 is the first United Nations Global Road Safety Week.

In Australia we are proud to be foundation sponsors of Fatality Free Friday, an initiative with one simple message – drive to stay alive on the roads for one day, Friday April 27.

You can take part by visiting www.fatalityfreefriday.com, download and sign the pledge. Then persuade your friends, colleagues and co-workers to do the same and take the pledge.

With your help we can try to make April 27 one day where no one dies on our roads.