Colour Me Shocked

It's always a challenge to ramp up the excitement over a product's colour range by devising descriptive new names for various shades.

Of course, no one could be upset by Vixen (a Ford red) or Raisin Rage (a lipstick shade). But even some members of Kotex's target market for U tampons are expressing disbelief over the descriptor for one of their coloured wrappers - it's Skanky Ho Blue.

The TV ads for the product are equally tasteless, seemingly depicting U's purchasers as, well, skanky hos.

It's all very well to be cutting edge in your advertising but you can sometimes be so sharp, you risk slashing your own wrists.