One Good Train Wreck Deserves Another

Who would have thought in the midst of the public relations disaster currently being experienced by the Nine Network that someone else could come up with a gaffe big enough to knock Nine off the front pages?

But Network Ten has managed it with this year's Big Brother debacle. The assault scandal that saw two contestants kicked off the show could result in the show being kicked off the air - or at least not returning next year.

What could, in fact, spell the end for the show might happen behind the scenes as sponsors reconsider their commitment to a program that, while a good rater in its market, is fanning mud far and wide.

At Business Communications Management, we often advise clients on such risk management issues and would suggest 'The Home of Big Brother', the Dreamworld amusement park, might be best to quietly let BB go when this season wraps.

Dreamworld faced protests from a Logan-based family group when the show began this year and must surely now be wary of further fallout from a broader base of offended citizens.

Meanwhile, back at Nine's train wreck, new CEO Eddie McGuire is not exactly smelling of roses following the publication of a former network exec's diary notes regarding meetings with the boss.