Big Business
Big is beautiful in the US marketplace at the moment.
Business 2.0 magazine reports that US sales of women's plus-size apparel jumped 50 percent during the past five years to nearly $US32 billion with designer labels now entering the fray.
But it's the tale of Tim Barry, a 6-foot-1, 365 pound management consultant, that shows real appreciation for a business opportunity.
Frustrated by his personal experience of air travel in planes built for smaller people, he is now is about to turn over $US1 million in his first year selling airline seatbelt extenders as well as other plus-sized items.
Barry has also done it purely by using Google ads.
Business 2.0 magazine reports that US sales of women's plus-size apparel jumped 50 percent during the past five years to nearly $US32 billion with designer labels now entering the fray.
But it's the tale of Tim Barry, a 6-foot-1, 365 pound management consultant, that shows real appreciation for a business opportunity.
Frustrated by his personal experience of air travel in planes built for smaller people, he is now is about to turn over $US1 million in his first year selling airline seatbelt extenders as well as other plus-sized items.
Barry has also done it purely by using Google ads.
posted by BCM-online at 3:01 pm
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