But What Does That Mean?

Dr. Philip Kotler, author of the book Marketing Management, described marketing as 'human activity directed at satisfying needs and wants through exchange processes'.

Other definitions get more complex, such as the American Marketing Association's description:

'An organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders'.

For those interested in finding out what they mean, Wikipedia gets into the topic in detail.