Driving One To Drink
One of the most amusing TV commercials of the moment is the Toohey’s New ‘Tall Men’ in which a suburban street party, using inflatable promotional ‘tall men’, joyously celebrate the arrival of their beer to a Tom Jones soundtrack.
Unfortunately the advertisement has become the subject of complaints because the inflatable figures are too colourful and too fun.
While no one questions the problem of binge drinking particularly amongst young adults, complaints against bright and entertaining advertisements being taken seriously runs the risk of demonising even the responsible consumption of alcohol.
Just like the driving baby controversy we featured in our last newsletter, the humorlessness of some social critics risks stifling genuinely entertaining advertising creative.
Unfortunately the advertisement has become the subject of complaints because the inflatable figures are too colourful and too fun.
While no one questions the problem of binge drinking particularly amongst young adults, complaints against bright and entertaining advertisements being taken seriously runs the risk of demonising even the responsible consumption of alcohol.
Just like the driving baby controversy we featured in our last newsletter, the humorlessness of some social critics risks stifling genuinely entertaining advertising creative.
Labels: Advertising
posted by BCM-online at 11:12 am
3 Comments:
"stifling genuinely entertaining creative" what? There's a word missing off the end of your sentence. And also you must be having a laugh, right? Tooheys ad campaign...stifled by...a blog.
Since your post isn't exactly funny, I assume by "humourless" what you mean is "doesn't share my opinion".
Surely you don't think those creative-types in the advertising industry are incapable of engaging in a dialogue about what their ads mean, and whether they are socially responsible? If they're that stupid, it's doubtful they could come up with genuinely creative ads.
And besides, don't pretend that controversy and news stories aren't exactly what ad-agencies are looking for.
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