Any Publicity Is Good Publicity, Right?

No, it's not actually. Publicity which doesn't enhance your public image, holds you to ridicule or obscures your message is actually bad publicity.

Our case study is British MP George Galloway.

Described as either an 'passionate anti-war hero' or 'fawning apologist for terrorists', depending on your point of view, Mr Galloway thought it would enhance his public image and provide a popular culture platform to appear on England's Celebrity Big Brother.

It's proved to be a bad move.

First, he was made an international laughing stock after imitating a cat and now the MP for Bethnal Green and Bow further damages his reputation by dancing in bright red 'tight' tights.

Naturally, his constituency is unamused and have put together a web site called Get Back To Work George. Bethnal Green and Bow also has a large Muslim population and a cleric has issued a fatwa against 'Gorgeous' George.

UPDATE: George is 'out da House to a chorus of boos.

Don't be tempted by cheap stunts to get your views (or products and services) across. Talk to Business Communications Management about tailoring a campaign which genuinely interests your target market and promotes quality and integrity.