Have You Been Sucked In?

Plenty of people around the Gold Coast have been - by the Gold Coast City Council's new stormwater safety campaign, Sucked In developed by Business Communications Management.

The Stormwater Drainage System Awareness Campaign is designed to capitalise on the initiatives and collateral developed for the 2004-2005 summer storm season.

Its purpose is to educate Gold Coast residents on the dangers posed by flash flooding and stormwater drainage systems at all times of year.

The key objective is to help Gold Coast residents and visitors make the right decisions when around stormwater systems to prevent injury and death to themselves and others.

A secondary objective is to ensure all stakeholder groups, such as other overlapping units within the Gold Coast City Council, police and SES communicate a unified message.

The campaign’s key message is:
“Don’t get sucked in by stormwater”

Three target markets were identified:
The primary target is risk taking teenage boys
Children from about aged 8 to 13 who might play with reduced adult supervision

All adults, in particular adult males who may feel under peer or familial pressure to take risks when crossing flooded roadways or to rescue something ‘lost’ in a stormwater system Business Communications Management produced:

• A Hollywood-style DVD available to be given away at sponsoring businesses
• A fully developed web site that contains useful information for all of the target market and provide an on-going resource for council, community and education stakeholders
• A cinema and radio advertising campaign that uses the teaser movie trailer to educate the audience
• Media Relations campaign
• Support for developing a primary and secondary education curriculum to reinforce the stormwater safety message in a longer-term strategy.

If you've been 'sucked in' by the work we've done (take a look at our on-line portfolio) and give us a call today on (07) 5591 8081 or email the team at enquiries@bcm-online.com.au.

A Hole Lot Of Trouble

Spectacular footage of the week has come from Sydney where an apartment block sits tettering on the brink of a rather large hole caused by construction of a new tunnel system.

But the most interesting is the media crisis management builders Leighton Holdings.

When things go wrong it is tempting to ignore the media and purely address the challenge. The truth is, businesses need to do both in order to recover their reputation as well as any financial losses.

How successfully Leighton's does this will be reflected in the company's share price over the next few weeks.

If you business is under seige from the media, remember Business Communications Management's 10 Commandments:

1. Have a plan
2. Stay calm
3. Acknowledge the problem
4. Be sure of the information you can release
5. Be forthcoming with information
6. Do not use ‘no comment’
7. Don’t speculate
8. Challenge wrong information
9. Show genuine concern
10. Don’t blame the media

If you would like assistance in 'media proofing' you company, give our experienced journalists a call today on (07) 5591 8081 or e-mail the team on enquiries@bcm-online.com.au

What A Car-ry On

The team at Business Communications Management are car buffs, it should be acknowledged.

But even if you fall into the camp where cars are simply a four-wheeled means of transportation, you're still sure to get a smile out of the fun new Citroen 4 TVC from Britain.

It's up there along side another French classic, the TVC for the Peugeot 206, popularly known as the 'elephant ad'.

Your advertising budget may not extend to a Transformers-style car, but special effects are becoming increasingly affordable.

If you have a product or service that would look outstanding with a little movie magic, then call Business Communications Management today on (07) 5591 8081 or e-mail us at enquiries@bcm-online.com.au.